Five Steps to a Business Social Media Strategy

Dell Listening Center

Richard Margetic, director of Global Social Media at Dell, has a long history with, and deep expertise in, social media. Since Dell is recognized as a thought leader and is a notable proponent of being social across the enterprise, Margetic’s expertise is often requested at  conferences. In December 2012, Margetic was asked to speak at the ITSMA’s 19th Annual Marketing Conference, where Dell received a Diamond Award for lead generation and lead nurturing.

As part of that event, Margetic gave his presentation, Becoming a Social Business, which is now available to the public as a Slideshare presentation.

This presentation includes Margetic’s top five solutions you can use to create a platform for social media success for your business. Here is a snapshot of the overall themes included in the discussion about gaining social success:

  1. A platform-agnostic strategy
  2. A governance model to manage and scale
  3. A communication system to educate and inform
  4. An insights program to measure impact
  5. A culture that embraces social

Details and tips are included to help you use each strategy to focus and control your social online presence.  View or download the presentation from Slideshare here.

Diana Ost is a consulting social journalist and deputy editor for Tech Page One at Dell. Prior to this gig, Diana wrote web copy for about technology topics, and has blogged for Inside Enterprise IT, Forbes, Direct2Dell and Dell World. Diana is also a photographer and recorded musician. Follow Diana on Twitter @DianaAtDell.


Tags: Business,Business Intelligence