In January 2013, Google+ overtook Twitter to become the world’s second largest social network. The opportunity with Google+ is no longer about selling its importance or virtues, but rather taking advantage of all it has to offer.
Below, find some Google+ tips sharing some of the lowest hanging fruit in regards to this rapidly growing network’s integrations and capabilities that your business should be taking advantage of:
1. Trust The Almighty +1 Button: Adding a +1 button to your website is the easiest way for your content to be shared by Google+ users both inside and outside of your network. Adding a +1 button to your site is just as easy. Simply visit Google+’s resource page, customize the size and appearance of the button, and copy and paste the resulting snippet of code into your website. The page provides step-by-step instructions and helpful tips on performing this task for novices as well as more in-depth customizing options for developers and programmers.
Defining the +1 button as almighty is not hyperbole. It is one of the surest ways to amplify your content and boost your Google+ awareness.
2. Enable Social Endorsements In AdWords Campaigns: By linking your Google+ page to your AdWords campaigns, visitors to your website can see follower endorsements whenever they perform a mobile or desktop search. This results in increased traffic and on average 5-10 percent more clicks. Google+’s guide on using and enabling these social annotations can be found here.
3. Boost Visibility Of Your Blog Content: With a Google+ page, searches for your company can result in your page, profile image – and recent blog posts – appearing prominently on the right-hand side of the search results page. Even more powerfully, verifying authorship of your blog posts in Google+ (essentially, just linking an author profile to a Google+ profile) can result in your posts appearing with an author image that help them to stand out significantly from other search results. Learn how to verify authorship of your posts in Google+ here.
As social activity becomes more of a driving force behind increased website traffic, your business needs to build up its presence in the networks your customers are more likely to be. If they are like most, they are rapidly flocking to Google+, making now the ideal time to ensure you are taking advantage of everything this network has to offer you.
What low hanging fruit Google+ tips would you add to our list, or what low hanging fruit Google+ tips would you like to know more about? Let’s talk about it below.
As you get more comfortable with Google+, I also encourage you to read more about Google+ measurement metrics.Tags: Business,Social Media