Ido Leffler is like a carbon-based cartoon character. It’s not possible that he is a regular human who sweats at the gym, or gets parking tickets, or loses his temper. Rather he is a walking ball of sunshine, and if you step into the light he will kiss you on both cheeks the first time you meet and shower you with a bagful of natural, organic beauty products he picked out just for you from his closet of goodies.
Ido (I am going to say his name a lot in this piece, because his name is also my new favorite) has a similarly shiny wife with curly-whirly brown hair, twinkling eyes and an Australian accent. They met when he interviewed her for a job, and within a few hours he was introducing her to his family. Yes, even his meet-cute story is impossibly Disney.
I have to confess that I was not an Ido fan prior to meeting him during the taping of the video we made about him for Dell, because apparently I am the last beauty-product-buying woman in the U.S. to hear about Yes To. (If you have been living under a similar rock, Yes To is the second-largest natural beauty products company in the U.S. The company name used to be Yes To Carrots and went from there according to ingredient — Yes To Blueberries, Yes To Cucumbers; you get the picture. The company makes beauty products using organic ingredients that cost no more than their chemical-filled competitors on the surrounding shelves.)
Why did Dell make an Ido video? So that I could write phrases like “Ido video.” No, actually, we made a video about Ido because people like Ido should have videos made about them and because Ido is a Dell customer. This is an actual Ido quote: “I wouldn’t have a career without Dell.” (That can’t be true, by the way. It’s true that Ido tells a story in the video about how Dell technology helped him launch his business, but I promise you that people like Ido collect friends, companies and even worshippers just by walking around and smiling broadly.)
In this video I appear briefly, standing next to Ido while he is photographed at an event and inclining my head in his general direction. (I am the lady in red.) Yes, standing next to Ido was the highlight of my week.
Don’t watch this video if you don’t want to become an Ido fan. Once you’ve clicked Play, you will have no choice in the matter.
Stephanie Losee is the Managing Editor of Dell Global Communications. And, as of this writing, a Yes To customer.Tags: Business,Downtime,Entrepreneurs,Lifestyle