Artist Andi Scull Cheatham had a professional job in the creative industry, but her true calling — to work with nonprofits — still beckoned.
She first worked as a volunteer, but when that wasn’t enough, she started her own nonprofit called the HOPE Campaign to connect creatives willing to offer their talents in-kind with charitable groups that would benefit from their help. HOPE stands for Helping Other People Everywhere, and that is hardly an exaggeration.
Cheatham came up with the idea in 2006 as a way for artists to raise awareness of the genocide in Darfur. Today, the effort in Darfur is among a dozen HOPE Partner Projects, causes led by other nonprofits that are supported by the campaign. Many are in Africa, including Rwanda, where a HOPE video team produced an educational video about the 1994 genocide and its aftermath.
Producers on the ground in Rwanda worked with team members in Los Angeles to pull the piece together. They relied on cloud-storage programs and high-speed connections to move video files across the globe, Cheatham explained.
“To have the end result of a piece educate the world about a need that’s going on for a project there — it’s unbelievable,” she said. “It’s really putting organizations like HOPE in a greater position to do even more good and make creatives’ contributions count as much as possible, which is really our goal.”
Cheatham discusses her belief in the creative class and her work with the HOPE Campaign in a recent video released by Dell as part of its “Celebrating Achievement Through Technology” campaign. Dell also recognized Mike Shinoda of Linkin Park.
Find out more about how technology is helping HOPE connect creatives with causes by clicking play:Tags: Giving,Lifestyle