Readers, television viewers and especially film fans want what we want and we want it now. Rightfully so. The typical American spent $2,500 on entertainment in 2010 according to the U.S. Bureau of Labor Statistics. The U.S. Census Bureau reports that the average person spends $39.66 on one trip to the movies. I’ll be honest: At $40 a pop, my expectations are high and I’m not alone. Movie moguls see this trend and have taken action. Many studios are replacing film with digital media to reduce risks, cut costs and deliver, if not more, more often.
In 2011, the Huffington Post predicted that the future of media would include us media geeks talking back to television ads, wearing our media devices and prioritizing convenience over quality. They surmised these events might take place between 2016 and 2021. The future is nearly here. Personally, I am not yet wearing Google Glasses or a miniature TV on my wrist, nor am I talking to Flo the Progressive Car Insurance darling. (OK, maybe I am, but she’s not responding.) I agree, however, that convenience wins over quality when it comes to media consumption.
Digital media changes filmmaking
What does digital media mean for the future of film? Spoiler alert: Digital media is going to come out on top. We theater buffs and amateur directors have more options than ever. Warner Brothers, an obvious A-Lister in the media world, recently transformed their complete repertoire of filmography to digital. They claim the result is new revenue streams, reallocated resources and lowered costs, foreshadowing the notion that motion picture film stock may be destined to quietly exit stage left.
Keanu Reeves recently produced a documentary called Side by Side, which explores the ongoing transition from film to digital. Reeves doesn’t make a case for one medium over the other, just argues that the industry is changing. Insiders take this transformation seriously, if not personally. Yes, it’s partly nostalgia. They’re the ones struggling to stay successful after all. But digital is the reality of today and tomorrow. Moving from film to digital has given media outlets the power to cut costs and deliver faster.
Digital media inspires innovation
Production companies are under intense pressure to deliver, so technology gurus have improved workflow. Digital requires sharing technical resources and maximizing efficiency in a way that yesterday’s producers never fathomed. The best innovators are already playing a critical role in bridging the divide between what an artist imagines and what we finally see in theaters.
Dell recently launched Dell Create to specifically address the needs of filmmakers in today’s digital world. Based on Dell’s proprietary collaborative multivendor platform-as-a-service (CoMPaaS) computing model, Dell Create allows solutions providers to share common IT resources and more easily form cross-vendor workflows.
Digital media brings out the moviemaker in you
Myspace, YouTube, GoPro, even the common cell phone have made independent moviemakers of all of us. The future of movies might be slipping through the fingers of studios and into the hands of us, the people. Regardless of whether we get better movies, we’re sure to get more of them. And we’ll be able to watch them whenever and wherever we want — maybe even on tiny screens we wear on our wrists.
Learn more about how Dell Create can help you streamline the media production process.Tags: Technology