The disconnect between old and new media grows every day. Magazine subscriptions show up in your inbox rather than your mailbox, kids prefer to read comic books via their parents’ iPad, and online daily newspapers are slowly putting paperboys out of work. Reading magazines, newspapers and comic books on paper is becoming an antiquated past time.
Don’t give up on old media yet. A recent study from the Pew Research Center proves that young people prefer reading books in print format. And magazines aren’t dead yet either. Periodicals are rediscovering an upscale market previously untapped by disposable pamphlets such as TV Guide and Newsweek.
With the synergy evolving between old and new, it’s not time yet to eulogize yesterday’s media. A British company called Novalia, for example, is dedicated to bringing paper products to life.
With innovation and integration in mind, Novalia has developed interactive paper that works like a tablet touchscreen. The company recently made news when it unveiled a poster that simulated the sound of a drum kit. It’s a fun piece of technological wizardry, but it’s no trifle. The drum poster represents the first salvo in a soon-to-be heated race to find out who will be the first to fuse traditional media with new technology.
Just imagine how Novalia’s interactive paper technology will invigorate the advertising industry. No longer will print ads be passive and inert. With a simple touch, advertisements will scream and shout and let it all out. Mad men will be able to engage the reader in ways never before thought of.
In a recent interview with Cambridge News, Novalia founder Kate Stone said, “Everyone gets the vision…packaging, greetings cards manufacturers, point-of-sale, bus shelter advertising, books.” The potential for a new way of communicating exists. Perhaps we haven’t seen the last of paper media yet. If interactive paper technology merges with old skool mass media, a new paradigm will surely emerge.Tags: Education,Technology