It’s not your father’s cloud car

allianz-car-insurance-digital-tech-infographicIf you are over 30 years of age, you’ll know the famous slogan, “This is not your father’s Oldsmobile.” Popularized in the 1980s, that simple line created by agency Leo Burnett quickly became part of the American lexicon. It invited new and younger drivers to revisit the Oldsmobile brand and see what had been designed for a new generation.

Many cars have older “connections” (metaphorically or technology) but were entering a new age of vehicles. It appears vehicles are less about the driver and more about the infotainment, services and passengers.  Your father maybe happy with GPS and OnStar, but not long from now our kids will evaluate a vehicle based upon bandwidth, TV channels, applications and device integration. The connected vehicle is evolving for another generation and here’s why:

1)  Telematics – This convergence of telecoms and information processing offers hands-free calling, wireless safety, automatic driving, and park assist.    We’re facing a future whereby kids won’t need to face the front of the vehicle while cars do all the driving.  Driving will be more about being entertained and sharing travel updates with friends.

2) Infotainment – The next generation has little need time for talking when everything they could want is available from streaming video providers (Netflix) and major media providers. Like the cell phone plan, you’ll buy the car that gives you the best movie selections, text, and data. We’re not expected to be worried about just gas mileage.

3) Maintenance – I recall days in my youth, putting a car on blocks while rotating tires, draining oil and installing new filters. For generations, the car owner was keeping track of time between oil changes, tire rotations, and other maintenance. In the future, auto manufacturers will embed thousands of the sensors, use analytics to predict fixes, and produce warnings that take responsibility away from the owner.

4) Location – Parking lots are a great example of tapping into a massive cloud for real-time parking availability and reservations with your devices as you drive. Once making vehicles location aware business are mashing up services or mobile ads as part of your evening out.

Connected vehicle technologies are an exciting, emerging area for Dell. We’ve partnered with Current Motor, an all-electric scooter company, to help a unique driving experience for commuters.   Each scooter is equipped with on-board Wi-Fi, creating a motorized hotspot. GPS and social media integration enable riders to track and share trips with friends.  The connected scooter sends remote diagnostics to Current Motor via the cloud, to better anticipate customer needs and improve the product.

Don’t believe me? Just ask anyone under the age of 21 to operate the GPS … and then ask them to find the oil filter.

Matthew Mikell

Matthew Mikell

Dell Contributor at Tech Page One
Cloud Evangelist with Dell, providing leadership, customer support, and future perspectives for cloud computing. Worked over 20 years in software, alliances, and product marketing for global organizations. Previous to arrival at Dell, worked 15 years with analytics vendor SAS Institute in Cary, North Carolina in roles of product marketing for Small/Midsize Business, Managed Services, Software-as-a-Service(SaaS) and Alliances. Previous to arrival in North Carolina, I've spent five years as Director of Alliances & Channels in Heidelberg, Germany. During that time, I've formed alliances with integrators and resellers at all points between Spain to Singapore and Scotland to South Africa.
Matthew Mikell
Matthew Mikell
Matthew Mikell
Tags: Cloud Computing,Gadgets & Devices,Technology