Video: Behind the Scenes as Rebecca Minkoff Takes Fashion Week by Storm

Internationally-acclaimed fashion designer Rebecca Minkoff lives a technology-fueled existence. Whether it’s ordering fabrics from far-off places or communicating with buyers in various time zones, her work requires constant contact and being in multiple places at once. That’s why Rebecca relies on technology to help her stay up to speed on design tasks, spot trends and interact with her thousands of fans.

We caught up with Rebecca at one of the busiest fashion industry events of the year: New York Fashion Week. She is such a leader in social media that during her show, her hastag RMFall was the second-most tweeted in North America. We saw how this talented designer meets the demands of her job with seeming effortlessness with the help of the Dell XPS 10 tablet and the XPS One 27” AOI touchscreen. From model fittings to pre-show backstage madness, Rebecca granted Tech Page One an all-access pass to see how she and her talented team geared up for NYFW.

Check it out below.

Lauren Talamini
Lauren Talamini is a media strategist based in New York specializing in consumer trends and branded content.
Lauren Talamini
Tags: Business,Productivity,Technology