YouTube is offering a new free MOOC called Creator Academy, a series of classes designed to improve your video-making skills. According to Google, 32,000 people have already signed up.
aNewDomain.net – Although not specifically built for enterprise, the YouTube Creator Academy will help businesses improve their message by improving their content.
The first lesson includes an introduction to the course and the language that YouTube uses when talking about things like subscribers and watch time. Lesson 2 named Under the Hood, and focuses on subscribed verses unsubscribed viewers. Lesson three dives into branding by engaging customers with quick-help tutorials and troubleshooting videos to answer the more commonly asked questions. And as anyone who’s tried making a slick video knows — it’s much more involved than just hitting the Record button on a Flip camera.
For example, a small town water store that sells softeners, filters, bottled water, salt for the softeners and service would take a loss to send a service tech out just to bypass a water softener if something goes wrong. If the customer knows about the water store’s YouTube presence, she can look up how to bypass a Kinetico water softener. That customer will find the water store’s quick and easy video on exactly how to do it, saving both the water store and the customer time and money.
Google tracks your progress to determine if you have completed the requirements. Once you have, you receive a letter of completion, which would look good on any aspiring videographers resume.
What Google is doing here will make a difference. Like any channel, YouTube has to improve its content in order to grow its audience. To do that, video makers need to be shown how that’s done. A compilation of cat videos is fine for killing a little downtime, but a well-produced video from a local veterinarian on how to administer insulin shots to a 15 year-old cat will not only improve the vet’s brand, but also bond the customer with the practice — and ensure that the cat gets her shots properly.
Be sure to check back for my post on the final three lessons in YouTube’s Creator Academy.Tags: Cloud,Education,Software,Technology